Finesse Mobile App
The Finesse Mobile App: A socially connected, video content platform that provides a streamlined, accountability driven functional workout experience anywhere, anytime. All content on the app utilizes products from the Finesse fitness equipment suite, so the user is confident that they can achieve their goals, no matter what obstacles may present themselves.
Core Theme: Interface Familiarity
Need: Feel a sense of comfort and familiarity navigating and utilizing the app from the start. Be captivated by and engage with ever-changing content and interactions.
Features: Social Feed, Community Interactions, Sharing, Featured Header, Clear Bottom Menu.
Inspiration: Facebook, Peloton, Instagram, etc.
Best Practices: 3-Click Rule, Intuitive and Consistent Navigation, Icon Design and Placement, Seamless On-boarding. Effective Visual Hierarchy.
Core Theme: On-Demand Education
Needs: Chose workouts and videos that are tailored to fit particular lifestyles or areas of need. Have access to a variety of content forms for exploration. Instill confidence that the content will align with accessible products.
Features: Modular (step-by-step) Workouts, Full-Length Videos, Advanced Filtering, Product Specific Content.
Inspiration: Nike Plus, Peloton, Grokker, etc.
Best Practices: Minimize Cognitive Load, Content Medium Balance, Fluid Video Experience.
Core Theme: Promote Accountability
Need: Sync and adjust workouts to ever-changing schedules. Have in-person or virtual workout partners to work out with. Receive constant feedback to promote success or identify inactivity. Track goals and progress.
Features: Calendar, Scheduling, Interactions, Push-Notifications/Alerts, Identify completed workouts, streaks and more.
Inspiration: Google Calendar, Facebook, etc.
Best Practices: Visual Feedback through Interactive Elements and Animations, Personalized Experience, Streamlined Notifications.
Core Theme: Lead Generation and Commitment
Need: Stay connected with fitness professional at all times. Receive custom workouts from trainers. Communicate with trainers in a streamlined, content-friendly format. Find new trainers that will help achieve fitness goals.
Features: Customizable workout builder for trainers. Content integrated messaging and chat. Unique trainer portal for user differentiation. Thorough profile build-outs.
Inspiration: SworkIt, Trainerize, WhatsApp, etc.
Best Practices: First Impression Optimization, Design for Complex Customer Actions, Organized for Customer Advancement.
In Action
Overview
Project Status: Beta build completed, conducting UAT.
Details: Built in React Native (iOS and Android) for mobile phones.
User Acquisition Strategy: Existing product users, partnerships, DTC ads.
Personal Role:
Utilize skills in user-centered research, prototyping, design, beta testing, and brand expertise to bring the best experience to the target user.
Generate wireframes, manage user stories, sprint schedules and more with product development team.
Work with product managers, engineers and designers, domestically and overseas to set realistic timelines, deliverables, and cost structures for product implementation.