Apex Curriculum

Utilizing years of experience (failures and successes) as an entrepreneur, the Apex Product Curriculum was developed to inform aspiring CPG entrepreneurs of what lies ahead. What skills/tools are necessary? What does a strong company foundation look like? How important is storytelling and persona development? What type of business is best for my idea? All of that and much more are discussed in-depth in the Apex Product Curriculum.

Project Status: V1 is complete.

Part 1 (Design Principles and Brand Foundation): Stanford’s Design Thinking methodology combined with practical product design and manufacturing education.

Part 2 (Business Development and Implementation): Baseline understanding and best practices of the countless segments of a potential business, from company formation, intellectual property and legal to Excel modeling, fundraising, and distribution.

Part 1: Design Principles and Brand Foundation

  • Needfinding

  • Frameworks

  • POVs

  • Benchmarking

  • Brainstorming

  • Prototyping

  • Modeling

  • Opportunity

  • Competition

  • Persona Development

  • Brand Alignment

  • Name Selection

  • Logo Design

  • Style Guide

  • Design Brief

  • Procurement

  • Manufacturing

  • Packaging

  • Storytelling

  • Presenting

  • Pitch Deck

Screen Shot 2019-08-28 at 12.07.16 PM.png
 

Part 2: Business Development and Implementation

  • Company Formation

  • Payment Setup

  • Equity

  • Communication

  • Basic Accounting

  • Budget and Projections

  • Patents

  • Trademarks

  • Sales Channels

  • Website

  • Advertising

  • Influencers

  • Social Media

  • Fundraising

Screen Shot 2019-08-28 at 12.07.27 PM.png