Finesse Equipment Suite
Driven by years of user research, product testing and in-depth needfinding, each bundle is specifically designed and packaged to fit fitness into a person’s day. The individual products range across multiple modalities, and can work independently or as a cohesive unit, allowing for a diverse movement offering that can cater to anyone’s physical needs.
Fit-Traveler (SomaSole)
Weekend Warrior
Gym-in-a-Bag
Key Insights
Fitness companies focus on creating a single product that stands alone.
Assembling “at home” or “on-the-go” fitness product bundles is a confusing and overwhelming process.
Fitness professionals struggle to prescribe workouts when not knowing what products their clients have with them.
Fitness products and product bundles are not designed to be portable or “convenient.”
Needs
Consistency in quality of fitness products.
Streamlined user-experience to better utilize products with one another, thereby maximizing value.
Optimized educational platform that utilizes a core set of products (reference Finesse App).
Clarity for trainers in understanding what products their clients have with them.
Portable product options for staying fit anywhere, anytime.
Individual Products
SomaSole Foot Harnesses (PatenteD)
The SomaSole foot harnesses allow a user to attach the Link resistance bands to the feet, enabling hundreds of unique exercises. The harnesses feature a three strap design for security and comfort and adjustable straps to fit on any size foot. The SomaSole is an essential part of your workout bundle.
Link Bungee Resistance Bands
The Link is the future of resistance bands. With a physical makeup unlike any other exercise band on the market, the Link is truly one of a kind; the width and thickness of the Link, along with the anti-snap exterior, makes using it comfortable to the skin. The Links are available in two sizes, and two unique resistances.
Adjustable Loop Handles
Made of a high-strength nylon and durable rubber, these handles will last through your most intense workouts. With the continuous loop construction, the user can run their hands or feet through the handle for a more secure, comfortable experience.
FitStrap Suspension Straps
The FitStraps are a dynamic option as a suspension training device. With attachment points on both ends, a user can attach handles, workout bars, arm slings, Links and more. Being a lightweight and simple option compared to market competitors, these straps are a perfect tool to get fit and stay flexible utilizing one’s own body weight.
FreeWheel Mobility Platform
Think Pilates, but truly portable. The FreeWheel mobility platforms are a reimagined version of the popular strengthen and lengthen techniques. With the ability to attach Links to the FreeWheels, the user can add another dimension to his or her mobility work. Shoulders, core, legs and more, the FreeWheel is a next level product for the functional human.
Marketing & Branding
Overview
Personal Role:
Established Product Design to Implementation Process utilizing skills in user-centered research, low to high fidelity prototyping, beta testing, supply chain management, product development and brand expertise to bring the best experience to the target user.
Product Management Process, overseeing team of 10+ engineers, designers, suppliers, manufacturers, etc, both domestically and overseas, to set realistic timelines of DFM, deliverables, BOMs, and cost structures for product implementation.
Direct management of successful go-to-market crowdfund campaign utilizing extensive content development, multi-channel advertising and major influencer and professional athlete contracts.
IP: Patented and Patent Pending Products, Multiple Logo and Name Trademarks.