Head of Growth Studio X

Spearheaded the launch and growth of Studio X, Royal Dutch Shell’s Global innovation studio reimagining the future of work in exploration. As part of this launch, we developed and brought to market three initial product businesses across data science, geoscience and entrepreneurship; Xeek, XCover and SixLab.

Position Held: October 2019 - November 2020

Responsibilities included:

• Led development and implementation of growth market strategy, roadmap and go-to-market of Studio X, as well as three of Studio X’s first companies, Xeek, XCover, SixLab

• Go-To-Market: trategy development and execution across digital, content/blog, and traditional PR

• Coordinated Studio X public launch, press release, interviews/bylines and subsequent PR with one of the five biggest companies worldwide

• Social media strategy and management across 10+ channels and three+ products; grew LinkedIn 1000x in first quarter from launch

• Developed and implemented content and SEO strategy, including Studio X blog and first year of content

• Product Marketing Management: MVT and A/B testing integrated directly with product development, branding and content teams

• Stakeholder Management: coordinated and managed strategy and launch between internal Studio X leadership, fortune 100 company leadership and external agencies

• Strategized, planned and budgeted SXSW soft launch with private VIP event of 50+ Austin All-Starts (Techstars Austins, Cottonwood Ventures PE, ATX Ventures, Austin Chamber of Commerce, UT Austin) - canceled due to COVID-19

• Launched fellow/internship program for current MBAs

• Managed $100K+ Marketing budget

Key Milestones:

Launched Studio X and first three product businesses in first year of operation

Built user base of 1000s of geoscientists, data scientists and entrepreneurs, investors, academic institutions and partners.

Drove Multi-Million value to corporate partner within first year of operations.

Opened first office in Austin (pre-Covid)