Head of Growth, XCover

Spearheaded the launch and growth of Studio X, Royal Dutch Shell’s Global innovation studio reimagining the future of work in exploration. As part of this launch, we developed and brought to market three initial product businesses across data science, geoscience and entrepreneurship; Xeek, XCover and SixLab. XCover is a Global Geoscience talent network and remote exploration project platform / virtual machine

Position Held: October 2019 - November 2020

Responsibilities included:

• Executed MVT campaigns to continually develop value propositions and user persona development.

• Spearheaded user acquisition through digital marketing campaigns (particularly through LinkedIn), building pipeline of 100s of potential explorers in residence

Key Milestones:

Launched pilot projects with select network of valuable leads

Built user base of 100s of geoscientists in queue for future projects

Drove Multi-Million value to corporate partner within first year of operations.